About Penny
The coachbehind the HERd.
Penny is a qualified personal trainer with counselling training, and a woman who has lived the transition she now coaches through. The HERd exists because she watched too many women navigate perimenopause with no map, no support and no one who understood.
Inside HERd, Penny is present without being performative — short coaching videos, voice notes, weekly encouragement and personally reviewed check-ins.
The story behind the name
I chose HERd because HER is at its heart. It is all about her — and women deserve to be heard and understood. A herd means belonging: no woman should go through menopause alone.
The elk has long been my symbol — strength, wisdom, resilience and protection. Its antlers are shed and regrown each year, a powerful symbol of growth, renewal and new beginnings.